Posted by on Apr 26, 2016 in

As a fellow alumni of the Genesis business support programme at the BBIC in Barnsley, Sarah Greenwood and I have known each other for a while, and talked about working together for a long time before managing to get round to it, as she is one very busy lady!

We met up for a coffee last year to have a chat about her brand and, as it turned out, also about revisiting her business name, ‘Greenwood Packaging Consultancy’, which Sarah wasn’t 100% comfortable with as she didn’t think it reflected her business personality as well as she’d like it to.

I started the brand design process off as I usually do, by creating mood boards (see below) which were inspired by our initial briefing. I put together images, fonts and colours that I felt represented a theme we could follow through her brand. I also gave Sarah a list of names as a prompt to help get her thinking about what she could call her business.

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After some research and reflection Sarah decided to change her business name to the beautifully simple ‘Sarah Greenwood Packaging’ which sounds much less corporate and much more ‘her’.

Sarah and I went through the mood boards picking up on things that she liked and disliked so I could get a better picture of how she wanted prospective clients to see her and where she would like to fit in to the existing market.

From this I had some clear ideas of what I could produce for her logo, which Sarah narrowed down to two options, and then we refined down to one – this simple, but beautiful egg yellow box which holds bold but ornate text. It’s bright and feminine but straightforward and business-like. Just like Sarah!

We love it!

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