Posted by on Jul 17, 2015 in

This month we welcomed lots of new faces to join us for networking and to hear a talk entitled ‘Speak up! How to develop your confidence to ask for what you want and align business expectations for both you and your client’ given by Jason Sanderson.

Jason is a record producer and social dynamics coach with a passion for combining business & social psychology to help creative people.

In his talk he told us the story of how he ‘asked’ his way into the industry and the ups and downs of that journey.

Jason explained that he has an introverted personality and that this can often create difficulties in business. Most of us in the room agreed that as creatives we have similar issues.

As a child Jason found it hard to voice his own desires as it meant that he would stand out from the crowd and be different to his friends, which of course many kids imagine would be social suicide! One such experience meant that he missed out on the music lessons he really wanted. At the age of 13 history was set to repeat itself, but Jason found the courage to speak up which led to him getting a drum kit and his musical adventures began.

Many years later, Jason is a record producer, and was asked to record a music demo for one of his idols – an industry leader in a high-ranking tribe. He was over the moon to have the opportunity and so when the project required more and more work which exceeded the original quote, Jason kept quiet about any extra costs, only to invoice at a later date. This created friction and he was pulled off of the project, not only missing out on the costs for his time, but also the recognition that would have come from being involved in recording a chart-topping album.

This propelled Jason to work on the way he communicates with clients to avoid situations like this in the future. Now he defines clear boundaries, has open conversations involving negotiation if necessary.

Jason was lucky enough to have the opportunity to work with the client again and, having learned their lesson, they went into the project with equal expectations of each other and therefore enjoyed a better working relationship.

Jason says that many of his successes have come from him speaking up, and his failures have come from miscommunication and not vocalising his needs.

Social reasoning is programmed within us to think as a group before ourselves. There is safety in being part of a tribe, and we crave the comfort of being accepted, which sometimes works against our individual needs. However, often when people find the confidence to speak up they find that permission is given and they are accepted on a whole new level. For us introverts though, it takes a lot of guts for us to get there, but as Jason shared through his story, it is possible and it is absolutely with it!

If you’d like to find out more about our need to connect with other people Jason recommends the following books:

Social: Why Our Brains Are Wired to Connect by Matthew Lieberman

The Crowd: A Study of the Popular Mind by Gustave le Bon.

You can keep up-to-date with what Jason is up to via his website