I’m thrilled to be working on branding a new business called Whet Wellbeing, which is fronted by all-round lovely lady Rachel Waddington.
Whet Wellbeing seeks to support people who think there must be more to life than shopping and taxes, are looking to delve deeper, create focus and connect with their inner purpose and unlock their potential.
Rachel wants a brand which represents openness, being thoughtful, reflective, supportive, compassionate, warm and couragous. Her business accepts and celebrates individuality and exploration.
In design, Rachel likes finesse and complexity as these qualities reflect the coaching profession, so it’s my job to combine all of these things to create a brand which will tell this story to her ideal clients. We’re making headway working on the logo, and will be creating business cards, leaflets and posters before the project is complete.